Privacy Policy
At Serenne, we value your privacy and the security of your personal data. This Privacy Policy describes how Serenne (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from Serenne.com (the "Site"), or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect in accordance with this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy periodically, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other measures required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from various sources, as detailed below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses detailed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or third parties.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information you directly submit to us through our Services may include:
•Contact details, including your name, address, phone number, and email.
•Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
•Account information, including your username, password, security questions, and other information used for account security purposes.
•Shopping information, including the items you view, add to your cart, save to your account (such as loyalty points, reviews, referrals, or gift cards), or purchase.
•Customer support information, including the information you choose to include in communications with us, for example, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information related to your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
•Companies that support our Site and Services, such as e-commerce platforms.
•Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide the products or services you have requested, to fulfill our contract with you.
•When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.
How We Use Your Personal Information
•Providing Products and Services. We use your personal information to provide you with the Services in order to fulfill our contract with you, including to process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, arrange for shipping, facilitate any returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by allowing our e-commerce platform to associate your account with other services you may choose to use. In this case, the platform will process your information as set forth in its Privacy Policy.
•Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
•Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately.
•Communication with You and Service Improvement. We use your personal information to provide customer support and improve our Services. This is in our legitimate interest to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies we use related to the operation of our store, please refer to our e-commerce platform's cookie policy. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to perform analytics and better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to configure your browser to remove or reject Cookies through your browser controls. Please note that removing or blocking Cookies may negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking cookies may not prevent third parties from collecting information about your activity on our Site. We do not control these third-party tracking technologies, and we are not responsible for them. For more information about how these third parties use cookies or other tracking technologies, please review their privacy policies.
Disclosure of Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:
•With vendors and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
•When you direct, request that we disclose certain information to third parties, or otherwise consent to such disclosure.
•With affiliates or other companies within our corporate group.
•In connection with a business transaction, such as a merger or bankruptcy, where your personal information may be transferred to a third party as a corporate asset. In the event that we are acquired by or merged with another company, we will provide notice before your personal information is transferred and becomes subject to a different privacy policy.
•When we believe it is necessary to comply with a legal obligation, such as in response to a court order or subpoena, to enforce our terms of service, to protect the security or integrity of the Services, or to protect the rights, property, or safety of us, our users, or others.
Third-Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. We do not control these third-party websites or platforms and are not responsible for their privacy or security practices. Before providing information to such third parties, you should review the privacy policies of those websites or platforms.
Children's Privacy
The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us at the address below to request deletion.
Security and Retention of Your Information
We implement reasonable and appropriate security measures to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. These measures include encryption, firewalls, and secure server facilities. However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information. We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Your Rights and Choices
Depending on your location, you may have some or all of the following rights regarding your personal information:
•Right to Access/Know. You may have the right to request access to the personal information we hold about you, including information about:
•categories of personal information we collect, use, and disclose;
•the purposes for which we collect and use personal information;
•the categories of sources from which we collect personal information;
•categories of third parties to whom we disclose personal information;
•the business purpose for collecting or selling personal information; and
•the categories of personal information we sell or disclose for business purposes.
Right to Deletion. You may have the right to request that we delete the personal information we collect from you, subject to certain exceptions. We may deny your deletion request if retaining the information is necessary for us or our service providers to:
•Complete the transaction for which we collected the personal information, provide a good or service you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
•Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
•Debug products to identify and repair errors that impair existing intended functionality.
•Exercise free speech, ensure another consumer's right to exercise their free speech rights, or exercise another right provided by law.
•Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.).
•Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may seriously impair or render impossible the research's achievement, if you previously provided informed consent.
•Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
•Comply with a legal obligation.
•Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
•Right to Correction. You may have the right to request that we correct inaccurate personal information we hold about you.
•Right to Opt-Out of Sale/Sharing. You may have the right to opt-out of the "sale" or "sharing" of your personal information. We do not "sell" or "share" personal information as defined by applicable privacy laws. We do not sell or share the personal information of consumers under 16 years of age.
•Right to Limit Use and Disclosure of Sensitive Personal Information. You may have the right to limit the use and disclosure of sensitive personal information. We do not use or disclose sensitive personal information for purposes that would trigger the right to limit.
•Right to Non-Discrimination. You have the right not to be discriminated against for exercising any of your privacy rights.
•Right to Lodge a Complaint. You have the right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us using the contact details provided below.
International Transfers
Your personal information may be transferred to, stored, and processed in a country other than the one in which you reside, including Brazil. We rely on legally provided mechanisms to lawfully transfer personal information across borders. These include Standard Contractual Clauses, which are legally binding agreements between parties that ensure adequate protection for personal information transferred internationally.